{"id":69294,"date":"2019-06-18T12:59:26","date_gmt":"2019-06-18T19:59:26","guid":{"rendered":"https:\/\/sou.edu\/academics\/?p=69294"},"modified":"2019-06-18T13:01:32","modified_gmt":"2019-06-18T20:01:32","slug":"faculty-focus-jess-columbo-teaches-strategic-social-media","status":"publish","type":"post","link":"https:\/\/sou.edu\/academics\/faculty-focus-jess-columbo-teaches-strategic-social-media\/","title":{"rendered":"Faculty Focus: Jess Columbo Teaches Strategic Social Media"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4ykj694-2974df3fcab1b56db33697aefeab2a4d\">\n.avia-section.av-4ykj694-2974df3fcab1b56db33697aefeab2a4d{\nbackground-color:#f3f3f3;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-4ykj694-2974df3fcab1b56db33697aefeab2a4d main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_submenu  avia-builder-el-first  avia-bg-style-scroll 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https:\/\/sou.edu\/academics\/wp-content\/uploads\/sites\/14\/2019\/06\/Â鶹´«Ã½-Communication-Faculty-Jess-Columbo-Teaches-Strategic-Social-Media-768x432.jpg 768w, https:\/\/sou.edu\/academics\/wp-content\/uploads\/sites\/14\/2019\/06\/Â鶹´«Ã½-Communication-Faculty-Jess-Columbo-Teaches-Strategic-Social-Media-1030x579.jpg 1030w, https:\/\/sou.edu\/academics\/wp-content\/uploads\/sites\/14\/2019\/06\/Â鶹´«Ã½-Communication-Faculty-Jess-Columbo-Teaches-Strategic-Social-Media-705x397.jpg 705w, https:\/\/sou.edu\/academics\/wp-content\/uploads\/sites\/14\/2019\/06\/Â鶹´«Ã½-Communication-Faculty-Jess-Columbo-Teaches-Strategic-Social-Media-450x253.jpg 450w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" class=\"wp-image-69295 avia-img-lazy-loading-not-69295 avia_image  sp-no-webp\" alt=\"Â鶹´«Ã½ Communication Faculty Jess Columbo Teaches Strategic Social Media\" decoding=\"async\" fetchpriority=\"high\" itemprop=\"thumbnailUrl\"  > <\/picture><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jx27u4tx-35954aa928f4e8efc904e316a1e1ec1f\">\n#top .av_textblock_section.av-jx27u4tx-35954aa928f4e8efc904e316a1e1ec1f .avia_textblock{\nfont-size:12px;\n}\n<\/style>\n<section  class='av_textblock_section av-jx27u4tx-35954aa928f4e8efc904e316a1e1ec1f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"pop-4 dig-0\" style=\"text-align: right; padding-left: 1.2em;\"><em>Photo: Portland-based social media strategist Jess Columbo advises students in Â鶹´«Ã½&#8217;s Creative Careers Bootcamp in 2018. In Spring, 2019, she brought her expertise to the Communication Program online course in Strategic Social Media.<\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-a82e7de55bf2066dd217e929220189c3\">\n#top .av-special-heading.av-av_heading-a82e7de55bf2066dd217e929220189c3{\npadding-bottom:0;\nfont-size:28px;\n}\nbody .av-special-heading.av-av_heading-a82e7de55bf2066dd217e929220189c3 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-a82e7de55bf2066dd217e929220189c3 .av-special-heading-tag{\nfont-size:28px;\n}\n.av-special-heading.av-av_heading-a82e7de55bf2066dd217e929220189c3 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-a82e7de55bf2066dd217e929220189c3 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-a82e7de55bf2066dd217e929220189c3 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-a82e7de55bf2066dd217e929220189c3 av-special-heading-h1 blockquote modern-quote  avia-builder-el-8  el_after_av_textblock  el_before_av_textblock  top-30 av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Faculty Focus: Jess Columbo Teaches Strategic Social Media<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-js26a39q-5c290684e8e5c467f4ee2664af52d552 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The Communication program at Â鶹´«Ã½ has offered a course in Strategic Social Media since 2015, but our section of COMM323 in the Spring of 2019 added a new twist: prominent Portland-based social media strategist <span class=\"heavy-man\">Jess Columbo<\/span> joined our faculty to teach an online version of the popular course.<\/p>\n<p>An expert in communication strategy related to health care, Columbo brought professional insights straight from the frontlines of professional social media to our students. Formerly with Oregon Health Sciences University, and currently with her independent consultancies Med|Ed Digital and Work With Tiller, Columbo&#8217;s career has been defined by helping a plethora of clients build their brands and make better decisions about how they reach, engage, and convert audiences online.<\/p>\n<p>Students emerge from Strategic Social Media able to successfully run social media campaigns over multiple platforms, such as Facebook, Twitter, and Instagram. However, social media strategy goes beyond just pressing the &#8220;post&#8221; button. Through this course, students learn about content planning, analytics, and the importance of an editorial calendar. In addition to content strategy, students grasp the importance of hashtag usage and how to identify appropriate influencers for clients.<\/p>\n<p>At the beginning of Spring term, the students of COMM323 split into teams and took on the task of establishing a creative blog and a promotional social media campaign for any topic of their choice. Over the course of the term, students slowly began to understand the concepts involved in running a strategic social media campaign online.<\/p>\n<p>&#8220;The teamwork in COMM323 is excellent!&#8221; said Professor Columbo. &#8220;Watching students respond and grow in their strategic thinking is really satisfying.&#8221;<\/p>\n<p>The teams also apply their knowledge, gathered through industry articles, case studies, and online discussions, to further develop their brand identity and social media campaigns. The team&#8217;s topics included off-the-grid spots in Â鶹´«Ã½ Oregon, technology, and local coffee.<\/p>\n<p>Although these may have seemed like simple subjects for social media campaigns, many students in COMM323 have realized that it takes a lot of work to direct web traffic to online platforms through a compelling social strategy.<\/p>\n<p><a href=\"\/academics\/communication\/\">Learn more about the Communication program here<\/a>.<\/p>\n<p class=\"micro-text\"><em>Story by Sophie Passerini, @SophiePasserini<\/em><\/p>\n<\/div><\/section><br \/>\n<div  class='av-social-sharing-box av-n7tq3s-3aca2e4a4e82eb815642b276fb6d9696 av-social-sharing-box-default  avia-builder-el-10  el_after_av_textblock  avia-builder-el-last  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Share this entry<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href="https:\/\/www.facebook.com\/sharer.php?u=https:\/\/sou.edu\/academics\/faculty-focus-jess-columbo-teaches-strategic-social-media\/&#038;t=Faculty%20Focus%3A%20Jess%20Columbo%20Teaches%20Strategic%20Social%20Media" aria-hidden='false' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Facebook'><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on X\" href="https:\/\/twitter.com\/share?text=Faculty%20Focus%3A%20Jess%20Columbo%20Teaches%20Strategic%20Social%20Media&#038;url=https:\/\/sou.edu\/academics\/?p=69294" aria-hidden='false' data-av_icon='\ue932' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on X'><span class='avia_hidden_link_text'>Share on X<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href="https:\/\/linkedin.com\/shareArticle?mini=true&#038;title=Faculty%20Focus%3A%20Jess%20Columbo%20Teaches%20Strategic%20Social%20Media&#038;url=https:\/\/sou.edu\/academics\/faculty-focus-jess-columbo-teaches-strategic-social-media\/" aria-hidden='false' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on LinkedIn'><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href="mailto:?subject=Faculty%20Focus%3A%20Jess%20Columbo%20Teaches%20Strategic%20Social%20Media&#038;body=https:\/\/sou.edu\/academics\/faculty-focus-jess-columbo-teaches-strategic-social-media\/" aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vhigko-dfc5a8d3e59de71a71b8ec6268d2f646\">\n.flex_column.av-vhigko-dfc5a8d3e59de71a71b8ec6268d2f646{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-vhigko-dfc5a8d3e59de71a71b8ec6268d2f646 av_one_fifth  avia-builder-el-11  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Communication program at Â鶹´«Ã½ has offered a course in Strategic Social Media since 2015, but our section of COMM323 in the Spring of 2019 added a new twist: prominent Portland-based social media strategist Jess Columbo joined our faculty to teach an online version of the popular course.<\/p>\n<div class=\"avia-button-wrap avia-button-left\"><a class=\"avia-button avia-color-dark avia-size-large avia-position-left \" href=\"\/academics\/faculty-focus-jess-columbo-teaches-strategic-social-media\" aria-label=\"Read More about Faculty Focus: Jess Columbo Teaches Strategic Social Media\">READ MORE<\/a><\/div>\n","protected":false},"author":14,"featured_media":69306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"aside","meta":{"_acf_changed":false,"footnotes":""},"categories":[127,284],"tags":[],"class_list":["post-69294","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-communication","category-featured","post_format-post-format-aside"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - 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Â鶹´«Ã½ - is a Liberal Arts University in Ashland, Oregon. Serving the Â鶹´«Ã½ Oregon and Northern California regions, Â鶹´«Ã½ provides offers many higher education degree pathways, including: Major degree Undergraduate programs, Masters degree Graduate programs, Minor degrees, Certificate programs, and Micro-credential pathways. Â鶹´«Ã½ also provides Summer Youth Programs for students in the region from K-12, as well as continuing education programs through the Osher Lifelong Learning Institute (OLLI). Â鶹´«Ã½ welcomes students from abroad through Â鶹´«Ã½'s International Programs, which also provides current Â鶹´«Ã½ students opportunities to study away across the country and internationally through a multitude of partner universities. The beautiful Â鶹´«Ã½ campus, nestled in the hills of Ashland, OR welcomes the surrounding community to come and enjoy many hosted events, including: sporting events at the Â鶹´«Ã½ Raider Stadium and Lithia Motors Pavilion, theater performances hosted by the Â鶹´«Ã½ Theatre program , musical performances at the Â鶹´«Ã½ Musical Recital Hall, and art exhibitions at the Schneider Museum of Art and other campus art galleries. Â鶹´«Ã½ has many specialized programs which help lower tuition costs, grant in-state tuition, provide accelerated graduation, give opportunities to adult learners, and allow students to graduate with internships leading to job placement.","email":"provostsoffice@sou.edu","telephone":"541-552-6114","legalName":"Â鶹´«Ã½","foundingDate":"1872-09-01"},{"@type":"Person","@id":"https:\/\/sou.edu\/academics\/#\/schema\/person\/d63857b3b310cf49180208a32b86d2bc","name":"Sean Glassford","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sou.edu\/academics\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9d06c0ea896caf32907bcbdeae4e268bf90877fa2c09e7f919bd803e87634d1d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9d06c0ea896caf32907bcbdeae4e268bf90877fa2c09e7f919bd803e87634d1d?s=96&d=mm&r=g","caption":"Sean Glassford"}}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/sou.edu\/academics\/wp-json\/wp\/v2\/posts\/69294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sou.edu\/academics\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sou.edu\/academics\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sou.edu\/academics\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/sou.edu\/academics\/wp-json\/wp\/v2\/comments?post=69294"}],"version-history":[{"count":0,"href":"https:\/\/sou.edu\/academics\/wp-json\/wp\/v2\/posts\/69294\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sou.edu\/academics\/wp-json\/wp\/v2\/media\/69306"}],"wp:attachment":[{"href":"https:\/\/sou.edu\/academics\/wp-json\/wp\/v2\/media?parent=69294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sou.edu\/academics\/wp-json\/wp\/v2\/categories?post=69294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sou.edu\/academics\/wp-json\/wp\/v2\/tags?post=69294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}